Category: Soccer Business

Why the U.S. doesn’t love soccer

Grant McCracken thinks that soccer needs to be improved to appeal to U.S. audiences. According to him:

…there is room for product development.  Specifically, something has to be done about the physics of the game.  There is too much time and too much space.  A 90 minute game is too long and so is the field.  Both tax players so heavily that dynamism is actually suppressed.  I am not suggesting dramatic reductions.  Otherwise, soccer would become merely basketball played with one’s feet.  But I think 60 minutes and a smaller field would bring the game alive nicely.